A Blue Moon Arts Client: Spritz beverage

Client: Spritz
	The product is a non-alcoholic drink intended to appeal to women in the 30-65 age range. The beverage market is crowded with products that are geared to adolescents and less discriminating palates. The logo can boost sales in its target market by communicating that Spritz is for more grown-up tastes, and more relaxing times. The logo stands out because it is relaxing and fun to look at and not visually jarring. The color scheme, font and rounded shapes are as light, clear and refreshing as the liquid inside.
	Spritz' bottle can help sales by looking different than the majority of garish bottles on the store beverage shelf. It's relaxing to look at and draws the eye of its target audience (women ages 30-65) with graceful curves that recall ancient Greek vases and classic upscale perfume bottles. The curved contours also make it easier to hold and drink from the bottle. The bottle is made of recyclable plastic and tinted with a blue that complements the hues used in the logo.
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