A Blue Moon Arts Client: Mushroom Planet

Client: Mushroom Planet
	The client raises Shitake, Lion's Mane and other exotic varieties of organic mushrooms for sale to restaurants and at farmers' markets in the Tulsa, Oklahoma area. Mushroom Planet's expertise means the quality of this company's products is higher than competitors. This logo, applied to items such as business cards and the awning of his booth, shows this superior quality by helping MP stand out in a field crowded with very small, amateur operators. And when your gourmet product is perceived as higher quality, your sales increase.
	Mushroom Planet's packaging helps their products sell by making the products attractive, and easy to store and use. The off-center label banded around the tray keeps the product visible, and creates a distinctive look. The forest-green tray suggests the natural environments that nurture these organic mushrooms. This subtle reminder that this product comes directly from the land helps buyers understand that these mushrooms are higher-quality, and more desirable. Recipes and ideas for using the mushrooms are printed on the back of the label. At farmers' markets, Mushroom Planet's competition often just bags their produce in an unbranded clear plastic or brown kraft grocery sack. This packaging shows buyers that MP's product is more carefully crafted, higher-quality, and the right choice to purchase.
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